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East Midlands in Bloom Awards Success

East Midlands in Bloom Awards Success

Thanks to a fantastic community-wide effort in 2025, Northampton has been awarded Silver Gilt in the East Midlands in Bloom competition!

Published October 17, 2025

Local residents, businesses, and community organisations joined forces with Northampton Town Council to win Silver Gilt at East Midlands in Bloom – with research from the Active Quarter also supporting the entry. Nicole Haviland, Community Engagement Officer at Northampton Town Council said:

While Northampton Town Council officially entered the competition, Northampton in Bloom is a true community effort — brought together by local people, organisations, and supporters working together.

Nicole HavilandNorthampton Town Council

Representatives of Northampton in Bloom receiving the award at East Midlands in Bloom Ceremony, Grimsby Town Hall

Led by the Royal Horticultural Society, In Bloom is one of the largest horticultural competitions in Europe – so Northampton’s award is a testament to the hard work and passion shown across the town.

A major part of this success is thanks to the town’s green-fingered volunteers. Their dedication was recognised by the judges, who praised an increase in the number of It’s Your Neighbourhood community gardens – presenting an additional Judges’ Award for this achievement.

Part of East Midlands in Bloom includes It’s Your Neighbourhood (IYN) – a way to get more people involved in community gardening and greening projects. Northampton Town Council actively supports and encourages local groups to take part. Sandra Robinson, from the Bees Be Happy project, plays a key role as a community volunteer liaison, helping to connect groups, share knowledge, and build a supportive network.

Over the past year, 88 groups received grants, with many using them to create or enhance community gardens. 21 of these also took part in the IYN scheme. Once groups are engaged, they become part of a wider community where resources, skills, and ideas are shared. Nicole Added:

This amazing result recognises Northamptons incredible volunteers, passionate community groups, and the strong collaboration between our Bloom partners, Veolia, idverde, West Northamptonshire Council, Northampton Town BID and Bees Be Happy Northampton.

Nicole HavilandNorthampton Town Council

Beyond the awards, the community’s hard work has transformed public spaces into greener, more welcoming places – benefiting both people and wildlife. These improvements will help make time outdoors more enjoyable for everyone, supporting a happier, healthier Northampton for years to come.

A proud moment for Northampton, pictured at the end of judging day (8 July 2025)